Virtus Basketball Club

Brand Strategy and Design for a Christian basketball club.

2023
Branding
Video
Website
Design
Virtus Basketball Club
01

OVERVIEW

We were entrusted with developing the name, brand identity, and design for a new Christian homeschool basketball club in Dallas. This non-profit organization, under the leadership of our founder, sought to capture the metaphysical aesthetic of Foreknown, inspiring the creation of the Foreknown Cherubim with a more athletic and casual look. Additionally, the organization aimed to evolve the brand into a modern lifestyle apparel line for an audience that resonates with the club’s ideals, which are deeply rooted in the virtues of a renewed life through God's grace. Foreknown developed the brand identity as well as promo videos and website.

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Virtus Basketball Club

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