Virtus Basketball Club

Brand Strategy, Identity Design, and Website Design and Development for Virtus Basketball Club

2023
Branding
Video
Website
Design
Virtus Basketball Club
01

OVERVIEW

We were entrusted with developing the name, brand identity, and design for a new Christian homeschool basketball club in Dallas. This non-profit organization, under the leadership of our founder, sought to capture the metaphysical aesthetic of Foreknown, inspiring the creation of the Foreknown Cherubim with a more athletic and casual look. Additionally, the organization aimed to evolve the brand into a modern lifestyle apparel line for an audience that resonates with the club’s ideals, which are deeply rooted in the virtues of a renewed life through God's grace. Foreknown developed the brand identity as well as promo videos and website.

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Virtus Basketball Club

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